M&C Saatchi February is part of M&C Saatchi Worldwide. With 26 offices in 18 countries, the network employs more than 1800 people who service over 200 clients, including Google, Vertu, BASF, Etihad and Siemens. The agency was founded in 1995 by Maurice and Charles Saatchi (after they left Saatchi & Saatchi) and is the fastest growing start-up in advertising history. M&C Saatchi PLC (SAA:LSE) is listed on the London Stock Exchange since 2004. M&C Saatchi February has a client list that includes Typhoo, Avis, Panasonic, Nandoâs, RBS, Godfrey Philips, SBI Cards, Blossom Kochhar & DLF.
Managing Director & Business Head
Clients love Gopal. Maybe itâs because he often knows what they need before they know themselves. Or maybe itâs because he enjoys putting in the hard work required to build genuine and beneficial relationships. Or perhaps itâs just because heâs a really nice guy. We believe itâs most likely all of these things and more. Co-founder of M&C Saatchi February, Gopal has seen Indian advertising grow over two decades. After his masters in Business Administration from Symbiosis Pune, he started his career in 1987 with Interact Vision after which he moved on to Rediffusion Delhi, JWT Delhi, TBWA Delhi, TBWA Chennai, Rediffusion Chennai, Rediffusion in Delhi to DDB Mudra Delhi. In the years he was with Rediffusion, Delhi Gopal helped launch Airtel from one circle to where it is today, as the worldâs fifth largest mobile operator with 246 million subscribers in 20 countries. He handled its 23 circle businesses, Compliance & Guidelines along with being the coordinator for Sri Lanka, Bangladesh and Africa. Through the years he has handled various other clients including Bacardi, Commonwealth Games, HDFC Home Loans, CitiBank, Apple, Henkel, Revlon, Yamaha, Hero Honda, DLF, Unitech, Canon, Taj Group of Hotels, Hindustan Times, Malayalam Manorama, Amar Ujaala, Aaj Tak, ITC, Dabur, Nestle, Jaypee Cement, Dhara and many more. When he gets time away from the advertising world heâs an avid traveler and dabbles in photography. Gopal brings in and immense passion for people and for work apart from his zest for life. He is the Chairman â Board of Studies at Adcom, EMPI business School and is a faculty teaching consumer behaviour, brand management & advertising strategy.
Managing Director & Creative Head
Nirmal oversees all creative. Before co-founding M&C Saatchi February, he was the Executive Creative Director of DDB Mudra Delhi and has worked in agencies like Wieden+Kennedy and Ogilvy in India as well as abroad with Y&R Singapore. He helped establish David New Delhi, a small WPP agency and over 5 years gave it a cult agency reputation in India. In the year he left, David New Delhi was the 5th most awarded agency in the worldwide WPP network. At Y&R Singapore he was in charge of the global operations of the Uniquely Singapore brand with 158 markets reporting in to him. And at Wieden+Kennedy, he was at the helm of business for entry-level and music phones for Nokia across 4 continents. During his stint at DDB Mudra, the underdog agency was ranked the number one agency in India, Agency Of The Year at Goafest 2011 and Highest Awarded Indian Agency at Cannes 2011. Nirmal has consistently been among the most awarded creatives in Asia with over a dozen One Show awards, several Cannes Lions, D&AD etc.
Born and raised in the âCity of Joyâ, Kolkata. Anjali spent most of her growing years on a sports field and working with underprivileged children. As house captain, basket ball and swimming captain she learnt her lesson in team management very early in life and inculcated a strong spirit of challenge. Anjali has over two decades of experience in the advertising business, starting with a 6 year stint at Lintas, then 5 years with Bates, 141 Worldwide and 8 years with RMG Connect, the Relationship Marketing Division of JWT. Her passion for relationship marketing programs, events promotions and web communications have helped many clients acquire, develop and retain customers across major categories- Tobacco, (Classic, India Kings, Gold Flake Kings, Capstan) Liquor (Antiquity), Banking (HSBC, ANZ Grindlays Bank and Standard Chartered), Paints (Berger Paints), Telecom (Modi Telstra, Spice Telecom, Tata Telecom), Retail (Wills Lifestyle), Pharmaceuticals (Organon India), Hotels (Taj Group), Airlines (Indian Airlines) Finance (GE Money) Credit Card (SBI Cards) and Insurance (Max New York Life), IT (Avaya Global Connect, Oracle), Photographic equipment (Nikon). Anjali partnered with HSBC to launch the first ever direct sales initiative in the banking industry and took the program to 5 other cities across India. She was also a key member of the team that helped Berger Paints conceptualize, plan and execute their Home Decor Service in 4 cities. After heading the Kolkata branch for RMG Connect, Anjali moved to head the Delhi office as VP and Branch Manager. Since 2007 Anjali has been with M&C Saatchi and has overseen the branch from strength to strength. After the merger with February in 2014, she was elevated to the position of President and continues to be the guiding light for M&C Saatchi in India.
After turning BBDO into one of Asia's most dynamic and creative networks, Chris moved to London as President of Ammirati Puris Lintas Europe, before returning to Asia in 2003 as Chairman & CEO of Young & Rubicam and Wunderman Asia Pacific. Chris revitalized the Y&R companies in Asia, and was promoted to become CEO of Y&R North America. However, the combination of Asia's dynamism and M&C Saatchi's entrepreneurial spirit proved impossible to resist. Chris Jaques began his advertising career with D'Arcy and Lowe in London, before deciding that Asia was rapidly becoming the world's most exciting region. Chris was appointed CEO of Bates Asia in 1993, leading the network to become 'Asia's Agency Of The Year' in both 1993 and 1996, before he was persuaded to become Chairman of BBDO Asia Pacific in 1997.
The agency was founded in 1995 by brothers Maurice and Charles Saatchi after exiting from the board of Saatchi & Saatchi (the well-known UK advertising agency the two founded in 1970). For most people, Maurice and Charles Saatchi are the heart and soul of British advertising. They're credited with helping create the 1980s, with putting and keeping Margaret Thatcher in power and with creating almost all the legendary ads that people remember from Silk Cut to Labour Isn't Working. Chutzpah is a word you hear a lot when people talk about the Saatchis. Born in Baghdad, the brothers were pre-schoolers when the family fled to London in 1947 after a wave of antisemitism engulfed the city. Charles went into advertising, working as a creative at Collett Dickenson Pearce in the 1960s, and then set up a creative consultancy that became a fully fledged agency in 1970. Maurice was working for Michael Heseltine at Haymarket publishing, overseeing magazinesincluding the adland bible Campaign, when Charles invited him to run the business side of the new operation â although he was only 24. Charles's philosophy was for a creative-led â almost a creative-only â agency. John Hegarty was a fellow founding creative, Maurice ran the business side and the account man Tim Bell (said by the late David English, editor of the Daily Mail, to be "so charming, dogs would cross the street to be kicked by him") joined â he believes partly because the brothers feared antisemitism from clients and wanted someone shot through with English respectability to be the face of the operation. From the outset they fronted things up, pitched like showmen, but Charles especially remained shy. "Charles was completely manic," says Hegarty. "At CDP they were writing great ads and then disappearing for a three-hour lunch. If you did that at Saatchi you were thrown out. We worked with a fantastic intensity." The creative director, Paul Arden, is generally credited with the greatest campaigns â the debut BA ad where Manhattan seemed to fly over London, Silk Cut, Anchor Butter - but the agency is best known for its political advertising for the Tory party. In 1995, Charles and Maurice formed M&C Saatchi. British Airways and Mars move to the new agency. S&S becomes part of the Cordiant Group. A network was initially established in-line with the office locations required by British Airways and Qantas. By early 1996 the network consisted of offices in London, Singapore, Hong Kong, Sydney, New York and Auckland. In 2012 the network opened its 27th office in Stockholm, having previously opened offices in Abu Dhabi (2012), Cape Town and Johannesburg (2010), Milan (2010), Beirut (2010), Beijing (2010), Tokyo (2009), SÃ£o Paulo (2008), Geneva (2008), Mumbai (2007), New Delhi (2006), Paris (2005), Bahrain (2005), Madrid (2005), Berlin (2005), Kuala Lumpur (2003), Shanghai (2000), Wellington (1999), Los Angeles (1999), Melbourne (1997). M&C Saatchi remained an independent business until 2004, when all of its worldwide shareholders agreed to float 49% of the agency on the Alternative Investment Market, a sub-market of the London Stock Exchange. In October 2006, Marketing Week announced that Charles Saatchi had divested his 7% stake in M&C Saatchi PLC. Charles had had little active involvement in the running of the agency for a number of years. Limited acquired 49 per cent of their fashion business from M&C Saatchi in 2010 and M&C Saatchi Agency Pty Ltd (Australia) bought back 20 per cent of theirs. The following subsidiaries were acquired throughout the year: M&C Saatchi Mobile Ltd. M&C Saatchi. One SAS, The Source Ltd, M&C Saatchi Abel (PTY) Ltd and M&C Saatchi SPA. M&C Saatchi bought a 25% stake in the online media intelligence agency Human Digital in March 2011. In January 2013, the firm took a 60% stake in Merlin Elite, a talent management agency, that would now be renamed as M&C Saatchi Merlin and merged into the advertising networkâs sport and entertainment group.
As the world gets more complicated, communications must become more simple. We are a federation of entrepreneurs who are bound by a commitment to simplicity and a deep distaste for unnecessary waffle. Of course, being advertising people, we further distilled this thinking into four words. Brutal Simplicity Of Thought. We wonât bore you with 4 hour powerpoint presentations. We believe what weâre told. We donât lie about what we can and we canât do. Weâre not very good at picking up the âhidden agendaâ or âsniffing out the politicsâ. We believe that inside every company thereâs a truth that makes it special. So we find it, then celebrate the hell out of it in every channel known to man. Budget permitting.
When we say a âfederation of entrepreneursâ, itâs important to point out that these agencies are currently majority-owned or in the process of being majority-owned by M&C Saatchi. But because the local partners and managers also have ownership of their business, it turns them from managers into entrepreneurs. Itâs entirely desirable, and encouraged that they forge their own way. Theyâve often joined M&C Saatchi to escape the tyranny of the mega-conglomerates, where everything is jelly moulded. Modern brands bake hacking into their business models. Their success depends on it. We think it's how agencies should behave. A little more like startups and less like institutions. All our offices share the same entrepreneurial spirit. All are founded on a shared belief. But the one thing in common is that they adhere to, live, breathe, recruit and practice our credo âBrutal Simplicity Of Thoughtâ
We serve our clients from 26 offices around the world. Passionate about building brands in diverse categories, we handle accounts of all sizes, from local to global, crossing all communications channels. We have the flexibility to tap into resources offices across 18 countries, helping clients reach every potential consumer at every potential touch point across the globe.